Bog & idé is the largest retailer of books in Denmark. Their value proposition is based on the needs and wants of their customers, and to support those values they are using Raptor Smart Advisor to recommend the most relevant products to their online customers.
Furthermore, Bog & idé is developing a tool, which will allow in-store personnel to utilize real-time data from Raptor Services. This feature will reveal relevant up- and cross-selling opportunities in relation to all “Click & Collect” customers in physical stores.
Established in 1969 as Bogpa with 36 booksellers, Bog & idé is now operated by Indeks Retail A/S with 125 stores.
A growing online presence represents a very important source of income for Bog & idé. Therefore, they always strive to meet the different needs of different customers, both online and in-store. As a result of their efforts, Bog & idé was recently awarded the 3rd place for “Best Omni-channel E-Commerce business” at FDIH’s “E-Commerce Awards.”