Edit: On September 14 (23 weeks after the 2 week optimization process) 30,8% of all online revenue on bog-ide.dk is affected by Raptor’s modules. 13% of all online revenue is from Raptor Direct revenue.
This is a clear indication that the algorithm is continuously improving its performance. For 23 weeks the performance has increased automatically, which indicates that users increasingly rely on the personalized recommendations to optimize their shopping experience.
As our algorithm continuously learns from behavioral patterns, the performance increases over time. This is because our recommendations become more qualitative and relevant for the individual end-user.
When we collaborate closely with our customers we understand their individual business needs, and that is the key for both parties to succeed. Therefore, working closely with our customers is what makes the difference, when it comes to performance and Return on Investment.
Volume of data is essential for any machine learning process. The more data we have, the better the recommendations will become.
In the age of the customer, data is king!