In the summer of 2017, Raptor Services started a process aiming to underpin compliance regarding the upcoming launch of GDPR – the 25th of May 2018. This to ensure that Raptor Services and our customers are compliant in regard to the new standards that must be met.
The GDPR (General Data Protection Regulation) is a new EU Regulation, which will replace the 1995 EU Data Protection Directive (DPD), in order to ensure the protection of personal data of EU citizens. The GDPR emphasizes the obligation on organizations, collecting personal data from customers. Whilst building on many of the 1995 Directive’s requirements, the GDPR really is all about ensuring the individuals’ right to privacy.
The GDPR affects all businesses dealing with personal data. Therefore, you are probably undergoing the same process as we are. You are, presumably, already familiar with many of the ways, in which the GDPR affects your business. For your information, however, you need to be aware that you cannot collect personal data unless your customer has given a clear consent, explicitly indicating that you can collect their personal data. This becomes relevant when a given customer wants to make use of their rights.
Moreover, when your customers are opting in for cookies it is important to be transparent with your “cookie-message.” Make sure that your customer understands how you are using their personal data. Below, we describe how cookies are being used on your website – whilst working with Raptor Services.
When allowing us to track your customers cookieID, it enables us to create a personalized experience for a given customer on your website. More specifically, Raptor Services is tracking user behavior on your website. This tracking on your website will allow us to come up with personalized recommendations for your visitors.
Being GDPR compliant is important for several ethical reasons. First and foremost, it concerns underpinning fundamental rights to privacy. This is an important matter, which is why Raptor Services are happy to be part of the movement, ensuring people their rights to own their data, online as well as offline.
Moreover, the importance and consequences are underscored by the massive penalties imposed for violations, breaking the existing law regarding personal data. The fine will, naturally, depend on the type of violation. Due to the size of the fines, investing in GDPR compliance is a must for all organizations, including Raptor Services and our customers.